Thank you - we'd love two minutes of your honesty.

Did you keep your order and wait, or cancel?

Choose one.

• I kept my order and waited
• I cancelled my order

What was the main reason you decided not to wait for your pillow?

Choose one.

• I needed to improve my sleep or comfort sooner.
• I needed the pillow by a particular date.
• I found another pillow that met my needs and was available sooner.
• I wasn't convinced this pillow was worth waiting for.
• I didn't want my money tied up while waiting.
• I wasn't confident about when the pillow would actually arrive.
• I no longer needed the pillow.
• Something else:

What were you hoping this pillow would help you with?

Choose the most important.

• Getting more comfortable at night.
• Finding better support for my neck or sleeping position.
• Replacing a worn-out or uncomfortable pillow.
• Improving my sleep after other pillows hadn't worked for me.
• Buying a gift.
• Trying an upgrade to my current pillow.
• Something else:

What have you decided to do instead?

Choose one.

• I've already bought another pillow.
• I'm looking for another pillow.
• I'll keep using my current pillow for now.
• I'm trying another way to address my sleep or comfort needs.
• I've decided not to buy anything for now.
• I haven't decided yet.

What made that pillow a better choice for you?

Select up to two.

• Earlier delivery.
• Lower price.
• Features that suited my needs better.
• More convincing customer feedback.
• Greater confidence in the brand.
• A better trial or returns policy.
• Something else:

Which pillow did you choose?

Optional - you can continue without answering.

What, if anything, could have made you comfortable keeping your order?

Choose the most important. This question does not promise an offer.

• Delivery by a specific date:
• Greater certainty about the delivery date.
• Better evidence that the pillow would suit my needs.
• More confidence that it would outperform the alternatives.
• Paying closer to dispatch rather than having the money committed now.
• More value for the price.
• Nothing - I needed a pillow sooner.
• Something else:

What was the main reason you decided to keep your order despite the wait?

Choose one.

• This pillow had features I couldn't find in the alternatives.
• Customer feedback convinced me it was worth waiting for.
• I'd had a good experience with the brand before.
• I could manage with my current pillow until it arrived.
• The price or overall value made waiting worthwhile.
• The explanation and delivery updates gave me enough confidence.
• Cancelling and finding something else felt like more effort.
• Something else: